Fide sed cui vide
Friday, April 10, 2026

Loving You (1957)

Director Hal Kanter
Rating Rating
MPAA PG
Run Time 101 min
Color Color
Aspect Ratio 1.85 : 1
Sound Mono (Westrex Sound Recording)
Producer Hall Wallis Productions
Country: USA
Genre: Drama, Music, Musical
Plot Synopsis

Deke Rivers is a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner who want to promote the talented newcomer to fame and fortune, giving him every break he deserves. Romantic complications arise as Susan, another singer in the group, offers him devoted admiration as Glenda leads him on with promises of a golden future.

Tagline

You'll Love Loving You

Quotes

Glenda Markle: One thing I didn't lie to you about is your future - It's waiting for you on that stage in Freegate. Now you've got 15 minutes to get on that stage and find out if you've even got a future!

Filming Locations

Paramount Studios - 5555 Melrose Avenue, Hollywood, Los Angeles, California, USA
(Studio)

The Ivar Theatre
(Elvis performing on stage)

Elvis Presley's parents Vernon Presley and Gladys Presley were cast as audience members in this film. After Gladys died Elvis never watched it again, saying it hurt too much to see his mother on screen.

Elvis Presley dyed his light-brown hair into jet black to celebrate his first color film, and kept it that way for the rest of his life.

Jana Lund gives Elvis Presley his very first screen kiss.

It was director Hal Kanter's idea to use Elvis Presley's parents as extras.

The Italian title of the movie, "Amami Teneramente", literally translates as "Love Me Tender", which is the title of Elvis' first movie (known in Italy as "Fratelli Rivali" i.e. "Rival Brothers").